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Promotions and Fan Development

The Carolina Hurricanes promotions department can bring excitement to any event. Click here for more information on booking Stormy, the Storm Squad, inflatables or street hockey.

The Promotions and Fan Development department strives to bring the benefits and excitement of hockey to all age levels. Through a wide range of promotions and fan development programs, the department not only connects with the biggest Caniacs but also reaches out to those who have never picked up a hockey stick before.

With a strong presence at PNC Arena, the Hurricanes promotions and fan development activities also extend into schools, the business community and other events throughout the Triangle and North Carolina. From the ever-popular Stormy and the Storm Squad to our involvement with youth hockey and educating fans at Hurricanes U, there is a way for everyone to catch Canes fever. Please search the options below to see what Hurricanes promotions interest you.

Canes Youth and Amateur Hockey (CYAH)

In an effort to further strengthen our involvement in the youth and amateur hockey community, Canes Youth and Amateur Hockey (CYAH) provides sponsorship and presence at all skill levels of youth hockey.


When thinking of throwing a party, think of Stormy!  This furry ball of fun is available to make your next event one of the most memorable days of the year. Stormy is available for birthday parties, charity events, corporate functions and much more.

Storm Squad

The Storm Squad can be found rinkside and in the community. They attend numerous events for schools, charities, golf tournaments, company picnics and birthday parties. Send an
e-mail if you want a couple friendly faces from the Storm Squad at your party or event.

Canes Cool Bars

Throughout the season, Carolina Ale House locations in the state host Canes Cool Bars.  Each event features a live broadcast of the evening's game, contests and games, a visit from Stormy, raffle prizes, and much more.

Hurricanes U

Enjoy the game but want to know more? Hurricanes U is an informative hockey class that combines knowledge and behind-the-scenes aspects of the game. Click here to find our more information about the Hurricanes U program.

Hurricanes Warning Siren

Prior to the start of each home game, a lucky Hurricanes fan or guest "sounds" the Hurricanes Warning Siren to signal that the team is ready to take the ice. More information and a list of past participants can be found here.

In-Game Promotions

Before each home game, the Hurricanes' game-night staff select fans to participate in a number of on- and off-ice promotions. Contestants are willingly and randomly selected prior to the start of the game by game-night staff.

In-School Visits

Would you like the Carolina Hurricanes to come to your school? Stormy and the Hurricanes Promotions Team would love to visit!  Click here for more information.

Slap Shot Booth

This inflatable booth is perfect for corporate outings, company family days, community events, festivals, civic organizations, fairs or any get-together where people like to have fun!  For more information, please call Jonathan Boggs at (919) 861-6180.

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